Graham & Walker: Brand Identity
Graham & Walker, formerly known as the Female Founders Alliance, was founded in 2017. After two years of success and growth, Leslie Feinzaig (Founder & CEO) decided that the organization should evolve to better reflect its mission: to accelerate the success of venture-scale women- and nonbinary-founded companies, taking them from underrepresented to unignorable. We reimagined the brand from the ground up—starting with naming, then developing the foundational brand components and, finally, crafting a new visual language to bring Graham & Walker to life.
![](https://carbon-media.accelerator.net/0000000crOb/guVWZTKpzSMbKGvB2bZZKi;original.gif)
![](https://carbon-media.accelerator.net/0000000crOb/h0sgufUmoz2ctfR3DvzEIB;960x398.png?auto=webp)
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![](https://carbon-media.accelerator.net/0000000crOb/5uj3v3pPjh2cR38vhyX74T;original.gif)
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![](https://carbon-media.accelerator.net/0000000crOb/lumExDkotF0ejTiQUwpcQx;960x691.png?auto=webp)
Complete Brand Guidelines Overview
![](https://carbon-media.accelerator.net/0000000crOb/bvduDIeQVg6cWS0wFqFoa1;960x1115.png?auto=webp)
Brand Launch Video
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Role Senior Art Director & Designer
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For Graham & Walker
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Date Fall 2019-Spring 2020
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Writer Karina Zak
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ECD Mike Hayward
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Agency Copacino Fujikado
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