Snoqualmie Casino: Integrated Campaign
In the “Minutes Away and a World Apart” campaign, we call out to various target audiences and ask them to break away from the monotony of their daily lives—to take the short journey to ‘Seattle’s Closest Casino’ and experience the gaming, dining, and entertainment that sets Snoqualmie Casino apart from it’s competitors.
The first spot features a group of young adults enjoying a night out:
The second spot centers around busy women blowing off steam:
And the third and final spot focuses on one couple's romantic evening escape from the everyday:
We also developed an out-of-the-box out-of-home execution, using a 360 tunnel wrap to briefly transport Seattleites to Snoqualmie Casino during their daily commute.
Role Art Director
For Snoqualmie Casino; GreenRubino
Date February 2017
Copywriter Noël Fountain
ACD Sharon Nalley
ECD Steve Johnston
Director Zak Marx (Fictitious)