BMW ReachNow: Seattle Launch

This integrated campaign was developed for the Seattle launch of BMW’s premier car sharing service, ReachNow, and included retail signage and environmental graphics, outdoor and transit billboards, digital, print collateral, a grand opening extravaganza, and more. The results of this effort were immediately seen as the original goal of 5,000 ReachNow app downloads in the first month was doubled in under half the time, Talk about some buzz-worthy acceleration.


  • Role Designer

  • For BMW ReachNow; GreenRubino

  • Date Winter-Spring 2016

  • ACD Dennis Buddell

  • ECD Steve Johnston

  • Designer/Production Mark Ely

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